MOO - Design Works Wonders
Art Direction + Brand Design
MOO is an online print and design company, passionate about great design. They changed their brand philosophy and tagline to - Design Works Wonders.
When the brain ideates, the heart works with passion and the hand creates, the design that is then created genuinely works wonders.
Based on the idea of the collaboration of the brain, the heart and the hand, the branding was conceptualised such that the 'drop' logo could be incorporated in all the elements. Consequently, the idea was first animated and brought to life and the rest of the branding applications followed.