Saachi Mehta is a designer and illustrator based in Mumbai, India. Her area of work lies at an intersection of conceptual design and cultural imagery. With an inclination towards research driven work, she explores the relevance of traditional knowledge and cultural identity in the contemporary world.
She holds a Masters Degree in Illustration & Visual Media from London College of Communication, UAL and holds a Bachelors Degree in Commerce and Economics from H. R. College with a Diploma in Visual and Communication Arts from Raheja School of Arts.
Coca Cola, ColoursTV, Ladybird Books, London College of Communication, NASA, Nike, Victoria & Albert Museum and Unicef are some of the brands she has worked with.
She has taught Visual Communication and Branding at NMIMS School of Design and is currently teaching Design Thinking at Mukesh Patel School of Technology Management and Engineering.
She is a winner of many accolades and has exhibited her work on in Mumbai, London and Venice.
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MOO - Design Works Wonders
Overview
MOO is an online print and design company, passionate about great design. They changed their brand philosophy and tagline to - Design Works Wonders.
Idea
When the brain ideates, the heart works with passion and the hand creates, the design that is then created genuinely works wonders.
Creation
Based on the idea of the collaboration of the brain, the heart and the hand, the branding was conceptualised such that the 'drop' logo could be incorporated in all the elements. Consequently, the idea was first animated and brought to life and the rest of the branding applications followed.
Brand Animation
Applications
Poster and Motion Graphics
