Coca Cola EU & Line Messenger
Ogilvy One, Germany
Coca Cola launched Coke-moji, a set of emojis or digital stickers to celebrate the centennial year of the brand. The emojis were created for specific celebratory occasions and were launched on Line Messenger and Coca-colazone.com.
Illustrated a set of 8 Coke-Mojis for the 'Birthday' and 'Congratulations' occasions. The Coke-mojis were conceptualised using optimistic, upbeat expressions and gestures keeping the iconic Coke bottle cap as the base enabling the emojis to build and enhance brand recognition in everyday conversations.