Coke Smile.jpg

Coke-Moji

Coke-Moji

Coca Cola EU & Line Messenger

Services

Brand Design

Facilitator

Ogilvy One, Germany

Overview

Coca Cola launched Coke-moji, a set of emojis or digital stickers to celebrate the centennial year of the brand. The emojis were created for specific celebratory occasions and were launched on Line Messenger and Coca-colazone.com.

Creation

Illustrated a set of 8 Coke-Mojis for the 'Birthday' and 'Congratulations' occasions. The Coke-mojis were conceptualised using optimistic, upbeat expressions and gestures keeping the iconic Coke bottle cap as the base enabling the emojis to build and enhance brand recognition in everyday conversations.

Ideation

Coke Bottle Cap.png
Coke-Moji-Idea-Gif.gif

Coke-Moji Illustrations

Coke New Caps SI-11.jpg
Coke-Moji on Macbook WhiteBG.png
Coke-Moji-Gif.gif
Coke New Caps SI-10.jpg
Coke New Caps SI-13.jpg
Coke New Caps SI-17.jpg
Coke New Caps SI-01.jpg
Coke New Caps SI-06.jpg
Coke New Caps SI-15.jpg
Coke-Moji Sticker Chat.png
Coke New Caps SI-08.jpg
Coke-Moji Sticker in Hand.png

Certain images may have been used for the purpose of a pitch or presentation only.