Saachi Mehta is a designer and illustrator based in Mumbai, India. Her area of work lies at an intersection of conceptual design and cultural imagery. With an inclination towards research driven work, she explores the relevance of traditional knowledge and cultural identity in the contemporary world.
She holds a Masters Degree in Illustration & Visual Media from London College of Communication, UAL and holds a Bachelors Degree in Commerce and Economics from H. R. College with a Diploma in Visual and Communication Arts from Raheja School of Arts.
Coca Cola, ColoursTV, Ladybird Books, London College of Communication, NASA, Nike, Victoria & Albert Museum and Unicef are some of the brands she has worked with.
She has taught Visual Communication and Branding at NMIMS School of Design and is currently teaching Design Thinking at Mukesh Patel School of Technology Management and Engineering.
She is a winner of many accolades and has exhibited her work on in Mumbai, London and Venice.
Coorg Coffee Shop
Coorg is an upcoming opulent coffee shop in Riyadh, Saudi Arabia. Conceptualised on the mélange of the Arabic and Indian culture, it hopes to source the ingredients from Coorg, Karnataka and serve the Aroma of India to coffee lovers in Riyadh.
Designed a culturally inspired identity amalgamating the motifs, colours and royalty from Saudi Arabia and southern India. Every element designed as part of the identity is thoroughly researched and deeply rooted in the traditions and heritage of the two lands.
Research and Ideation
The colours of the identity are inspired by the royalty and vibrance witnessed in the architecture of the two cultures.
The form and patterns of the identity are inspired by the blend of geometric and organic motifs originating from the Arabic tradition as well as the very iconic Kasuti embroidery of Karnataka.