top of page
Gepach Effervescent Pack Range.jpg

Gepach

Gepach Effervescent Range

Services
Packaging Design

Features
Packaging of the World

Overview

Gepach, a healthcare brand launched a new range of effervescent products in the prescriptive as well as over-the-counter (OTC) segment. The products offer multi-sensory psychological, scientific as well as functional benefits to the consumers. The products' efficacy is not only comparable to conventional medicine but is also superior in terms of taste, speed and ease of use.

Creation

The pack was designed to communicate the story behind the product and its impact, with the customer. A direct, simple yet playful visual system was developed using the idea of effervescence. The design illustrates the problem each specific product solves and the results it promises along with indicating the product to be prescribed as well as over-the-counter.

Research 

We compared conventional medication to Gepach's new effervescent product line. Effervescent products offer a multi-sensory experience: consumers see fizzing, hear bubbling, and enjoy pleasant taste. Stimulating more senses delights consumers. Effervescent products also work faster and more effectively on targeted issues, while avoiding dehydration associated with conventional medication.

Gepach Effervescent Range Research.png
Gepach Effervescent Range Ideation.png

We developed a communicative visual system to narrate the story behind the effervescent range, including:

• Targeted health issues for each medication

• The effervescent nature of the medication

• Promised delight and results

Ideation

Gepach Colour System.jpg

Visual System

Each pack in the effervescent range features a unique tablet mnemonic and colour scheme corresponding to the targeted health issue for quick and easy identification.

Gepach Pack System.jpg

Pack Design System

The effervescent range packs are designed for prescriptive and over-the-counter use. So it was crucial to ensure clear and effective communication on the packs for easy consumer understanding, while also maintaining a playful appeal for pharmacy shelves.

Gepach Effervescent Pack Design System.jpg

Product

Name

Generic

Name

Results

Quantity and

Indication

Tablet

Mnemonic

Doctor's

Handwriting

Dual-language

Ingredient Details

Directions

to Use

Company

Details

Medication

Details

Doctor's

Handwriting 

Front

Back

Visual

Ef

fervescence

Visual

Ef

fervescence

The Gepach Effervescent Range

Mucidiss.png
Restep.png
Fizzopar.png
Papazyme.png
Fizzopar+.png
Fecobal.png
Free_Box_Mockup_3.png
Free_Box_Mockup_2.png
Gepach Fizzopar Series.png
Papazyme Front&Back.png
Gepach-Mnemonic.gif

"withSaachi has done excellent work on the packaging of our new products. Unique approach towards design, attention to client’s briefing, flexibility to match client’s expectations and on-time delivery are some of the many qualities the studio has and I highly recommend their work. I certainly look forward to continue collaborating with them."

 

AMEETA SHETTY

Marketing Manager,

Gepach International

bottom of page