Brand Design + Packaging
Tribe is a community-oriented, farm-to-table spice brand. It offers unadulterated and natural ground spices to serve the young and changing India. Taking the onus from mothers and grandmothers, it is founded by an ex-merchant navy captain and is therefore uniquely approved by dad!
Designed an identity inspired by the grassroots literally! Imbibing elements and motifs from the farmland, local fauna, community and their culture, a clean, honest and fresh branding emerged. Rooted in Indian soil, it promises nature-approved unadulterated products.
Research and Ideation
The brand logo is created using the flora and fauna spotted on Indian farms.
'Tribe' is imagined as a living, breathing entity, a community dedicated to nature and grounded in culture.
The brand patterns have been derived by interpreting the rural tattoo traditions as Indian seasons and are etched onto the packaging.
Making of the Logo
Further, it is always the living creatures who can distinguish the authentic from the fake. Hence, the Munia is a natural stamp of unadulterated products by the brand.
The Scaly-breasted Munia is an Indian farm bird that feeds mainly on grass and seeds apart from berries and small insects. It is endemic to the Indian Subcontinent, specifically India, thereby adding a unique Indianness to the brand.
Rural tattoo designs comprise beautiful intricate forms, many of which are inspired by nature.
Brand patterns have been developed by grouping these motifs in different combinations inspired by the Indian seasons, integral to farming. They evoke a strong connection with nature as well as culture.
"Studio withSaachi demonstrated a clear understanding of my requirements and was able to translate my vision into a stunning logo that perfectly represents my brand.
Their creativity and attention to detail were truly remarkable, and they went above and beyond to ensure that I was completely satisfied with the final result.
Working with them was a seamless and enjoyable experience, and I would highly recommend withSaachi to anyone looking for a talented and professional brand design studio."
- Chandni Mathur,