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Saachi Mehta is a designer and illustrator based in Mumbai, India. Her area of work lies at an intersection of conceptual design and cultural imagery. With an inclination towards research driven work, she explores the relevance of traditional knowledge and cultural identity in the contemporary world.
She holds a Masters Degree in Illustration & Visual Media from London College of Communication, UAL and holds a Bachelors Degree in Commerce and Economics from H. R. College with a Diploma in Visual and Communication Arts from Raheja School of Arts.
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Coca Cola, ColoursTV, Ladybird Books, London College of Communication, NASA, Nike, Victoria & Albert Museum and Unicef are some of the brands she has worked with.
She has taught Visual Communication and Branding at NMIMS School of Design and is currently teaching Design Thinking at Mukesh Patel School of Technology Management and Engineering.
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She is a winner of many accolades and has exhibited her work on in Mumbai, London and Venice.
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Select Features
Ruglas
Ruglas Media
Services
Brand Identity Design
Overview
Ruglas Media is a boutique digital marketing agency specialising in organic channels in an industry run by paid alternatives. Using a tech-enabled, data-driven approach, they provide meaningful insights, develop custom innovative solutions and provide impactful results to their clients.
Creation
We developed the brand identity based on the notion of 'unlocking' potential. Inspired by strategy games and puzzles, the joy of a problem well solved is visualised through design. The fresh colours with structured layouts communicate the brand values – experimental, creative and youthful.
Digital Landscape
In today's hyperconnected world, businesses have countless marketing options. Digital marketing, with its wide reach, improved targeting, and cost-effectiveness, is indispensable. However, many business owners and marketers remain confused about how to navigate it effectively.
Digital Chaos
Reasons behind the digital chaos:
• Rapid transformation of the digital platforms
• Information overload and overwhelming jargon
• Lack of clear strategy amidst countless options
• Measuring ROI and understanding analytics
Due to this chaos businesses and marketers were using generic trends and methods but failing to create meaningful connections with their consumers.
Insights
These insights clearly indicated the needs of businesses in the digital landscape.
The need for – a problem solver, a confusion eradicator, a potential unleasher!
They gave new meaning and fresh perspective to the brand philosophy 'Order in Chaos'.
"To bring order in the digital chaos for businesses and unlock their potential to build authentic connections with their customers."
Brand Philosophy
Brand Values
Open and clear communication with all stakeholders about the scope and possibilities in any project.
Trustworthy and responsible, the brand is committed to bring results with the most optimal solutions.
Determined to achieve defined goals and pursue higher standards with passion and endurance.
Attempts to solve client’s problems with new and original ideas. It believes in creativity and experimenting.
With a curious and flexible approach, the brand takes pride in a young, active and self-motivated team.
The brand exhibits a cordial and friendly outlook. It aims to maintain an ever-warm and welcoming attitude.
Brand Identity
We designed the world of Ruglas inspired by strategy games and puzzles. The identity was rooted in the idea of 'unlocking' treasures with accurate solutions and bringing 'order' in a chaotic digital enigma.
Brand Logo
The Ruglas logo, inspired by a number lock puzzle, symbolises finding the optimal solution among many combinations. It represents 'unlocking potential' in a playful and experimental way.
Primary Logo
Secondary Logo
Tertiary Logos
Brand Typography
Ruglas logo mark and headlines are set in Big Noodle Titling. It is a linear, clean, proportionate typeface that represents a good combination between the digital and analog. Ruglas body text is set in Poppins, a geometric, mono linear, sans serif typeface. It compliments the headline font and is available in multiple Indian languages.
Brand Colours
Primary brand colours are inspired by the digital display screen Red, Green and Blue (RGB). The secondary colours include the analog printing process colours of CMYK. However, the colour palette is diffused to represent a combination of the digital and analog worlds.
Brand Stationery
Brand Grid System
The Ruglas grid system is derived from the blocks of the secondary logo. The 6 blocks have been set vertically and horizontally varied layouts and are expanded or reduced proportionately to create grids. They are halved only lengthwise to set spacing and match alignments.
Brand Iconography
The icons, inspired from the brand values, have a creative and youthful approach. Set in the primary brand colours with the exception of grey, they are geometric with a balance of outlines and colour fill.
Brand Emailers
A set of 6 in-house emailers designed for various occasions.
"Working withSaachi and team has been an effortless experience. Her creativity has helped nail the exact vision we had for our brand with minimum iterations. Not only are they very creative, but they also bring professionalism and adherence to timelines which is a rare find in the industry! We wish them all the success and look forward to our paths crossing again."
ALMOG RAMRAJKAR
Director,
Ruglas Media Pvt. Ltd.
