Saachi Mehta is a designer and illustrator based in Mumbai, India. Her area of work lies at an intersection of conceptual design and cultural imagery. With an inclination towards research driven work, she explores the relevance of traditional knowledge and cultural identity in the contemporary world.
She holds a Masters Degree in Illustration & Visual Media from London College of Communication, UAL and holds a Bachelors Degree in Commerce and Economics from H. R. College with a Diploma in Visual and Communication Arts from Raheja School of Arts.
Coca Cola, ColoursTV, Ladybird Books, London College of Communication, NASA, Nike, Victoria & Albert Museum and Unicef are some of the brands she has worked with.
She has taught Visual Communication and Branding at NMIMS School of Design and is currently teaching Design Thinking at Mukesh Patel School of Technology Management and Engineering.
She is a winner of many accolades and has exhibited her work on in Mumbai, London and Venice.
Select Features
The Ladybird Web
The Ladybird Web
Ladybird Books
Services
Art Direction + Illustration
Facilitator
London College of Communication
Collaborators
Wajeeha Abbasi
Chandr Chandrvirochana
Feature
The Elephant Magazine
Overview
Ladybird Books is a children's books publishing company, an imprint of Penguin Random House. The company was looking to celebrate its centenary with an exhibit at the London Design Festival. The exhibit aimed to re-imagine the Ladybird's classic pocket-sized books as interactive and enjoyable brand experiences.
Creation
Designed an interactive gaming installation titled The Ladybird Web. It involved fifty illustrations from the Ladybird archives and creations of fifty modern world illustrations. The game was designed to match the connecting pairs from the two sets with colourful strings and thereby create an analogue 'Web', interpreting Ladybird Books as a classic search engine.
Research and Ideation
Experimentation and Prototyping
The Ladybird Web Illustrations
The Ladybird Web Installation at the London Design Festival
The Ladybird Web Game Application
