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The Ladybird Web

The Ladybird Web

Ladybird Books

Services

Art Direction + Illustration

Facilitator

London College of Communication

Collaborators

Wajeeha Abbasi

Chandr Chandrvirochana

Feature

The Elephant Magazine

Overview

Ladybird Books is a children's books publishing company, an imprint of Penguin Random House. The company was looking to celebrate its centenary with an exhibit at the London Design Festival. The exhibit aimed to re-imagine the Ladybird's classic pocket-sized books as interactive and enjoyable brand experiences.

Creation

Designed an interactive gaming installation titled The Ladybird Web. It involved fifty illustrations from the Ladybird archives and creations of fifty modern world illustrations. The game was designed to match the connecting pairs from the two sets with colourful strings and thereby create an analogue 'Web', interpreting Ladybird Books as a classic search engine. 

Research and Ideation

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Experimentation and Prototyping

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Ladybird Presentation for Website 9.001
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The Ladybird Web Illustrations

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The Ladybird Web Installation at the London Design Festival

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The Ladybird Web Game Application

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The Ladybird Web Souvenir

Ladybird Presentation for Website Souven
Ladybird Presentation for Website Souven