Khushi + N M Mart
N M Mart is a premium dry-fruit store that offers exclusive Indian sweets and farsan.
Khushi is primarily a dry-fruit and an Indian sweet's brand, under the parent store N M Mart. Khushi takes pride in premium quality offerings, that are nutritious as well as tasty.
Designed an identity inspired by dry fruits and Indian sweets for both, the store and brand. The identity for Khushi, drawing from its name, holds a seal for happiness. And the identity for the store is a play of shapes and patterns abstracted from its products.
Research and Ideation
The colours of the identity are inspired by the rich and saturated tones of dry fruits found in nature.
The form of the Khushi brand identity is inspired by the stamp of certification as a guarantee of quality and nutrition.
The form of the store's brand identity is inspired by the lined patterns from almond skins and shapes of the Indian sweets created from the dry fruits.