Saachi Mehta is a designer and illustrator based in Mumbai, India. Her area of work lies at an intersection of conceptual design and cultural imagery. With an inclination towards research driven work, she explores the relevance of traditional knowledge and cultural identity in the contemporary world.
She holds a Masters Degree in Illustration & Visual Media from London College of Communication, UAL and holds a Bachelors Degree in Commerce and Economics from H. R. College with a Diploma in Visual and Communication Arts from Raheja School of Arts.
Coca Cola, ColoursTV, Ladybird Books, London College of Communication, NASA, Nike, Victoria & Albert Museum and Unicef are some of the brands she has worked with.
She has taught Visual Communication and Branding at NMIMS School of Design and is currently teaching Design Thinking at Mukesh Patel School of Technology Management and Engineering.
She is a winner of many accolades and has exhibited her work on in Mumbai, London and Venice.
Khushi + N M Mart
N M Mart is a premium dry-fruit store that offers exclusive Indian sweets and farsan.
Khushi is primarily a dry-fruit and an Indian sweet's brand, under the parent store N M Mart. Khushi takes pride in premium quality offerings, that are nutritious as well as tasty.
Designed an identity inspired by dry fruits and Indian sweets for both, the store and brand. The identity for Khushi, drawing from its name, holds a seal for happiness. And the identity for the store is a play of shapes and patterns abstracted from its products.
Research and Ideation
The colours of the identity are inspired by the rich and saturated tones of dry fruits found in nature.
The form of the Khushi brand identity is inspired by the stamp of certification as a guarantee of quality and nutrition.
The form of the store's brand identity is inspired by the lined patterns from almond skins and shapes of the Indian sweets created from the dry fruits.