Saachi Mehta is a designer and illustrator based in Mumbai, India. Her area of work lies at an intersection of conceptual design and cultural imagery. With an inclination towards research driven work, she explores the relevance of traditional knowledge and cultural identity in the contemporary world.
She holds a Masters Degree in Illustration & Visual Media from London College of Communication, UAL and holds a Bachelors Degree in Commerce and Economics from H. R. College with a Diploma in Visual and Communication Arts from Raheja School of Arts.
Coca Cola, ColoursTV, Ladybird Books, London College of Communication, NASA, Nike, Victoria & Albert Museum and Unicef are some of the brands she has worked with.
She has taught Visual Communication and Branding at NMIMS School of Design and is currently teaching Design Thinking at Mukesh Patel School of Technology Management and Engineering.
She is a winner of many accolades and has exhibited her work on in Mumbai, London and Venice.
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Arohaa
Arohaa Diamond Jewelry
Services
Brand Design
Overview
Arohaa is a timeless and niche diamond jewellery brand, designing for and catering to the cosmopolitan woman.
Creation
Designed a bespoke type-based identity that is assertive in form and feminine in colour. The focus of the identity is on the initial 'A' of the brand name, holding the diamond and conveying the boldness and beauty of the alpha woman of today.
Research and Ideation
Arohaa means love and compassion.
Each of our pieces is designed and crafted with immense care and passion. Our aim is to provide personalised timeless jewelry that gives our clients a sense of belongingness so the design and charm of our pieces remain forever.
We are not only into high-end jewelry but want to target the working class who dream of owning a piece of timeless beauty being diamonds.
~ ASHMI MEHTA, Founder
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